THE VOICE BEHIND THE FILMKaCey Musgraves

Go behind the scenes with Kacey Musgraves to learn why she believes that the future of real food relies on real farms and farmers.

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Watch Kacey's Story

Inspired by real farms & farmers

Every character from our film down to the solar panels were inspired by our real partners who make it possible to Cultivate A Better World.

The inspiration behind son

Son was inspired by a young female farmer who stepped up to take over her struggling family farm.

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TayloR Farms Crop Rotation

Our 25 year partner, Taylor Farms inspired modern farming techniques showcased in the film such as crop rotation.

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River Point Farms Water Innovation

River Point Farms, our long time red onion supplier, inspired the water management scenes shown throughout the film.

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Limoneira Renewable Energy

A Chipotle partner since 2010, Limoneira inspired the solar panels and other new technology featured in the film.

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Meet the characters

Jasmine
Ma
Pa
Son
Austin
Ava

a future beginsWATCH THE MAKING OF THE FILM

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BACK TO THE STARTwatch the original film

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The future of real food begins with farmers

Help pave the way to a brighter future for the next generation of farmers and the future of real food.

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